Sightsavers’ brand book

This section covers our visual identity, including the logos, colours, fonts and images used in documents, brochures, videos, reports and on our website.

Learn about Sightsavers’ tone of voice and writing style, which helps to ensure that all our written work is consistent, concise and easy to understand.

We want everyone to be able to appreciate what we do. This guide ensures our communications are as accessible as possible.

Featuring practical examples of Sightsavers’ branding, including posters, adverts, mailings, publications, branded clothing, videos and website content.

Including a brand checklist and links to supporting brand documents, plus contact details if you have any questions about the contents of the brand book.